As we move towards the end of the year and plan 2025, we’ve curated the latest insights, trends, and some Phorest client news that we think will enlighten and inspire you and your team.
Wishing you an incredibly bright and busy holiday season,
Barry Quinn
President, North America
Phorest
Your News Round-Up
1. L’Oreal Unveils New Biotech-Based Ingredients That Could Change The Future Of The Beauty Industry.
L’Oréal is turning to biotech to enhance sustainability in beauty. Their innovative approaches can inspire salon owners to explore eco-friendly products and practices, which meet consumer demand and position your business as a responsible leader in the industry.
2. Tips For Capturing Better Social Media Content.
Capturing stunning social media content is essential for engagement. Focus on natural lighting, candid moments, and highlighting client transformations to convert your followers into loyal clients.
Discover 10 top tips here.
Interested in learning more? Check out our blog on all things social media marketing here.
3. Is Your Service Pricing Holding You Back From Profitability?
Many salons struggle with pricing, which can hinder profitability. This article highlights the importance of evaluating your service prices regularly and adjusting them based on market trends and your unique value proposition. Consider conducting a pricing review with this formula to ensure you’re maximizing revenue while still providing great value to your clients.
4. Salon Visual Rules: The Golden Rules To Standing Out
Visual marketing is essential for attracting and retaining clients. This article highlights the importance of high-quality images and consistent aesthetics across platforms. Key takeaways include investing in professional photography to showcase your services and creating a cohesive brand image on social media to boost client engagement. Elevate your salon’s appeal!
5. Black Beauty Founders Are Still Fighting For A Better Future.
Learn how black female founders in the beauty industry are pushing for greater representation and inclusion through innovative DEI initiatives. For salon owners, embracing diversity isn’t just a trend—it’s essential for connecting with a broader clientele. Consider how your business can support diverse voices and foster an inclusive environment to attract and retain clients.
6. Experimental Beauty Makes A Return At Paris Fashion Week
Paris Fashion Week unveiled striking beauty and hair trends for Spring/Summer 2025, featuring bold colors, sleek styles, and luminous skin. From graphic eyeliner to vibrant lip shades and innovative hairstyles, these looks are poised to influence the industry. Incorporating runway-inspired services can set your salon apart and keep your clientele excited.
See more here.
Article Spotlight
California Mandates Textured Hair Education
California has become the fifth state to require textured hair education for cosmetology licensing, emphasizing the importance of inclusivity in beauty education.
This mandate aims to ensure that all professionals are equipped to serve a diverse clientele effectively.
For salon owners, this is a pivotal moment to reflect on your team’s training and consider offering specialized education to enhance service quality and client satisfaction. Staying ahead of these changes can position your salon as a leader in inclusivity and client care.
Client Spotlight: A New Section Dedicated to Phorest Client News!
From Salon to Summit
Catch Daniel Mason-Jones from Muse Salon speaking at the Phorest Salon Owners Summit in January, 2025!
Daniel Mason-Jones, a renowned stylist in Atlanta with 24 years of experience, is known for his custom cuts and colors, attracting a loyal clientele, including celebrities. He continuously trains with top stylists globally, balancing artistry and business. Passionate about raising industry standards, Daniel is also dedicated to philanthropy, supporting CURE Childhood Cancer to aid pediatric cancer research and awareness.
Visit salonownersummit.com for more event info and to get your ticket before they’re all sold out!
Phorest News
Huge congratulations to this year’s Client Experience Award winners, who recently received their awards. The Client Experience Award is awarded to Phorest salons, spas, and clinics that maintain an average client rating of 4 out of 5 stars and above from a minimum of 60 reviews.
This year, some of the team got to deliver the awards in person, and we had so much fun seeing the smiles on your faces.
You can read more about the award, including how you can be in with the chance of winning next year, here.
Push Notifications Launched on PhorestGo
Thanks to your feedback, we recently introduced a brand new feature to PhorestGo- Push Notifications for staff. Rather than wait around for an email or SMS to notify your team of guests checking in, scheduling appointments, or changing their bookings, push notifications send updates straight to their cell phones. It’s time-saving, clear, and convenient. A big thanks to everyone who suggested this simple but effective feature improvement!
Breaking Barriers: Black Beauty and Redefining Excellence
At the Salon Owners Summit in Dublin, January 2025, we have a powerhouse of expert panelists who will examine the good, the bad, and the performative of the hair and beauty industry when it comes to DEI, in conversation wtih our very own Alex Bélisle-Springer. They will name and address the disparities in funding, visibility, and market access, as well as imagine what a vibrant ecosystem that fully supports Black beauty businesses and consumers could look like. Panellists include:
- Winnie Awa: Founder/CEO of Carra, a personalised hair care platform for textured hair
- Keya Neal: Founder of Kolour Kulture & Texture VS Race, Color Educator, DEI Consultant
- Dija Ayodele: Founder of West Room Aesthetics & Black Skin Directory
- Tendai Moyo: Founder/CEO Ruka Hair
Don’t miss out! Buy your Salon Owners Summit 2025 tickets here.
Thanks for Reading Edition 2 of The Pulse 🌱
I hope you enjoyed this edition of The Pulse quarterly news round-up! As we wrap up this edition, I want to wish you all the best with the next few months of the busy festive season. Everyone at Phorest is rooting for you to smash those Winter goals during the rush!
Let’s keep supporting each other through this ever-changing and dynamic industry and embracing whatever comes our way.
Until next time – stay inspired!
Barry Quinn,
President, North America
Phorest
