For forward-thinking salons, the question of “what’s next” is never far from the strategic mind. With technology accelerating in 2020 to bring more and more of the salon and spa business online, powerhouses at product brands and the most innovative technology companies saw a gap for integrations and partnerships that can help bring salon businesses to the next level.
That’s why the brains at America’s clean beauty brand Eufora International and passionate people-driven salon software company Phorest saw a huge opportunity to join forces and bring even more seamless functionality to their shared salons.
Today, Eufora International and Phorest Salon Software announced an official partnership, aligning their core values around education, growth, and caring for the planet, bringing salons the ultimate experience in integrated technology and product offering. The collaboration will see the teams work together to provide top quality resources and tools to help salons grow all aspects of their business, from marketing skills to retail sales, e-commerce and more.
Following the announcement, Eufora Co-founder and CEO Beth Bewley shared what sparked the Eufora-Phorest Salon Software collaboration idea.
“We use Phorest in our Eufora New York Salon. One of the many things I love about Phorest is that they are focused on helping salon owners understand and grow their businesses through education, so this collaboration really provided a perfect marriage of two education-driven companies.”
General Manager of Phorest North America, Barry Quinn, mirrored Beth’s words mentioning that Eufora & Phorest’s shared passions make this partnership a natural fit:
“We are thrilled to partner with Eufora. It’s evident that we are both OBSESSED with our salons being as successful as possible and have a deeply passionate focus on education, making us a natural fit. We are excited at the prospect of helping thousands of salons across North America deliver, in the words of the team at Eufora, an Exceptional Salon Experience. We believe that Phorest is the perfect partner to complement the great work Eufora does for its amazing salons. The Eufora team has deep relationships with its salons, something we cannot wait to be a part of.”
So what does this partnership mean for salons?
For Eufora salons that use Phorest, there will be some extra benefits, including new functionality from within the software to make aligning salon clients, products and retail sales a seamless experience. The new partnership will also open the door to more powerful metrics and assessment tools as Phorest and Eufora work together to share and analyze salon data and insights.
In addition, Phorest and Eufora will be making the most of their shared passion for growth education. They have joined forces to bring salons a new co-hosted education plan with training sessions led by Phorest guest presenters on Eufora University. The first of these courses will be launching at the end of April.
If you’re interested in learning more about the Phorest/Eufora Partnership, please contact a member of the Phorest team at letsgrow@phorest.com.
About Phorest
Phorest Salon Software first changed the way salons and spas market and grew their businesses in 2002 when it launched as one of Europe’s first SMS marketing providers. Today, it is a rapidly growing global SaaS company with offices in Ireland, UK, Germany, Finland, Australia, the US and Canada. Phorest leads with innovation and touches every point of the salon and spa experience, from the software’s desktop application with a complete marketing suite to custom native apps and online bookings. Phorest Salon Software currently powers over 9,000 salon and spa businesses globally, with 155,000+ salon professionals using the system every day.
About Eufora
In a category that’s crowded with rampant brand over-promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today, Eufora is recognized globally for a vision that extends beyond the innovation of people and planet-friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals.
To learn more, please visit www.eufora.net.
