Phorest believes our industry has an important role to play in safeguarding the environment. We want to empower our salons to lead the charge. Therefore, we are proud to connect salons with the innovation and resources to make a green transformation in their business. This is why we are partnering with Green Circle Salons.
Waste is one of the greatest sustainability challenges salons face today. A typical salon is full of single-use items and materials that are difficult to recycle. In fact, the beauty industry sends 877 pounds of waste to landfill every single minute.
Every day, in North America, salons throw away:
- 110,000 pounds of metal
- 42,000 pounds of excess hair color
- 63,000 pounds of hair clippings
It is Green Circle’s mission to change that. Their award-winning program can help salons recover up to 95% of their beauty waste. This includes materials that previously could not be recovered like hair clippings, foils, aerosol cans, excess hair color and tubes. The Green Circle Salons community is over 16,000 Waste Warriors strong. Together, they keep more than one million pounds of beauty waste out of landfills and waterways in North America every year.Â
Green Circle Salons is a B Corp and certified Zero Waste to Landfill by the Carbon Trust. This means everything it collects is reused, recycled, composted or converted into green energy.
On this CEO of Phorest Salon Software, Ronan Perceval said:
So much of our focus here at Phorest is the growth of salon businesses. However, we cannot pursue growth to the detriment of our planet. Sustainability is a passion of mine and I am inspired by the innovation that has made a waste-free future for salons within reach. We are proud to have a partner like Green Circle Salons, whose values align so closely with our own. Together we can empower salons to manage and grow their businesses sustainably.
With nearly 300 Phorest employees across the world, sustainability is a company-wide value. This comes from the top down. Along with Ronan’s personal dedication, Phorest welcomed former Davines Group CEO, Paolo Braguzzi, to our Board of Directors this year.
Phorest’s sustainability initiatives include:
- Becoming one of the founding members of Irish Tech Goes Carbon NeutralÂ
- Working with forestry partners to plant real-life “Phorests”
- Restoring native Irish woodland to improve biodiversity and counteract our own C02 emissions as a business
- Installing green energy and solar panels in Phorest HQ in 2019
- Promoting hybrid working in 2021, which will reduce the number of people commuting.
Shane Price, Founder and CEO of Green Circle salons said:
At Green Circle Salons, our mission is to keep people and the planet beautiful. Every day we empower beauty professionals to make a difference in the world by becoming a Certified Sustainable Salon and giving their beauty waste a new life! We are so excited about how this new partnership with Phorest will make it even easier for our members with the addition of their custom fees feature.
The scale of the climate crisis can feel daunting. Last month, the United Nations IPPC report reminded us of the urgent need for change. People want to take personal action. In our industry, vegan beauty and packaging-free products are trending as consumers are conscious of the environment.
Gain clients, save money and build revenue in an ethical and simple way.
Attract clients with a shared passion
According to Green Circle Salons, 84% of guests care about a salon’s environmental impact. Your commitment to the environment could be the factor that makes new clients choose your salon over your competitor.
Green Circle Salons will recognize you as a Certified Sustainable Salon and include your business in the world’s largest Green Salon Directory. This will send more eco-conscious clients your way. In addition, Green Circle will give you guidance and marketing materials to celebrate your commitment to Make Beauty Beautiful. Phorest can help you spread the word too, with our best-in-class marketing tools.
One step closer to your paperless salon
Phorest reduces the amount of paper your salon needs to use. You can handle consultation forms and receipts digitally. The Phorest Go app increases the information stylists and estheticians have to hand, reducing the need to print.
Share the additional cost with your clients
You’ll be surprised by how receptive clients are to your sustainability efforts. People appreciate this as an added benefit to their service. With Phorest’s Custom Fees, Green Circle Salons members can offset the extra cost, by adding a ‘green fee’ to every service bill.
Sustainability runs deep in our culture at Phorest. We think it is one of the best investments you can make for the future. Together, we can be the change the industry and the world needs.
For more information on the Phorest Custom Fees feature, Phorest clients can contact their Salon Success Managers
Learn more about what Phorest Salon Software can do for your business, book a free demo.
