Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you’re juggling clients, managing a team, and running a business, finding the time to market can feel impossible.
That’s why Phorest created its wide array of marketing tools for the professional hair and beauty industry. From helping you plan and execute a marketing strategy to providing you with high-quality templates, these are the Phorest features that make planning, implementing, and sticking to your marketing plan easier.
1. Online Reputation Manager
Did you know that 48% of people check online before booking an appointment with a new hair or beauty business? And that 55% won’t visit unless the business has at least a four-star rating? Your online reputation isn’t just a nice-to-have part of your marketing strategy; it’s essential. Phorest’s Online Reputation Manager makes gathering and publishing online reviews easier.
It sends an automated message to clients after they visit, asking for their feedback. Five-star reviewers are prompted to publish their reviews to your Google and social media profiles immediately. Less complimentary reviews? Those are sent to your Phorest system to be read and dealt with in private. Building an online reputation gives your business a solid foundation that increases visibility, enhances your brand, and attracts new clients while reinforcing every other marketing effort.
2. Your Business Branded App
In a crowded, competitive industry, how does your salon, clinic, or spa stand out as your clients’ first choice, every time they book? One way of doing so is by placing your business right in the palm of your client’s hands via a custom-branded salon, clinic, or spa app. Your branded app allows clients to book and pay for appointments, track their service history, and receive exclusive promotions from the ease of their phone screens. With push notifications and seamless engagement opportunities, your business stays front and center.
A business-branded app isn’t just a marketing tool. It’s a statement that you take your brand seriously and value client experience. Available on both Android and iOS app stores, your branded app makes it easier for clients—and even potential clients—to connect with your business and book with ease.
3. The Industry’s Leading SMS & Email Marketing Suite
One of the biggest challenges that business owners face when it comes to marketing is finding the time to conceptualise and create campaigns that reflect their brand and also resonate with their clients. That’s where Phorest’s SMS and email marketing suite comes in.
Lauded as the most advanced in the industry, Phorest’s intuitive campaign builder gives you everything you need to craft professional, eye-catching content in minutes. Choose from a library of expertly designed email and SMS templates, customise them with your salon’s branding, and choose from thousands of images using our built-in stock photo library. Plus, with a built-in spelling and grammar checker, you can ensure your messaging is polished and professional every time.
To make your marketing even more effective, the suite includes advanced client segmentation options, allowing you to send highly targeted messages based on filters like visit history, service preferences, spending habits, top clients, and more, meaning that the right clients receive the right message at the perfect time. It’s high-quality marketing without the headache.
Pssst: Want more guidance on when to send your marketing campaigns? Download our free salon, clinic, and spa marketing calendar template here.
4. On Behalf Marketing (OBM)
Interested in high-quality email marketing, but don’t have time to do it yourself? Why not choose Phorest’s On Behalf Marketing (OBM) solution? Available to all salons, clinics, and spas that use our extensive list of partner brands, OBM gives you access to exclusive, co-branded email marketing campaigns that bring your marketing to the next level.
Think of it as your own personal marketing agency, creating and running campaigns on your behalf, from your Phorest system, so you don’t have to. Whether it’s an email marketing campaign encouraging clients to book a particular service or purchase a certain retail product, our OBM campaigns guarantee high-quality content, branded promotions that align with your business goals, and partnerships that bring you closer to the industry product brands you stock.
With campaigns planned seasonally and designed to include your own business’ unique branding, your marketing always feels fresh, relevant, and perfectly timed. Salons who have taken part previously have experienced, on average:
- 40% more appointments booked
- 18% increase in email open rates
- 46% more booking revenue.
It’s free, it’s game-changing, and it’s a no-brainer.
Want to learn more? Visit our website.
5. Phorest Ads Manager
Struggling to make social media marketing work for your business? Phorest Ads Manager is the industry’s only social media ad marketing tool, designed to help you create, test, and track ads without the stress of navigating through the Meta ads suite! Similar to our marketing suite, Phorest Ads Manager allows you to make ads from a range of templates or create them from scratch. After content creation, you can choose who sees the ads, when they go live, and how much you spend on them, all from one place within your Phorest system.
And with seamless integration to reporting and marketing, you can see exactly which clients booked from your ads, giving you data-driven insights to fine-tune your running and future campaigns for even better results.
A Partner That Helps You Reach Your Marketing Goals Faster
With Phorest’s powerful selection of marketing tools, you have everything you need to attract new clients, keep existing ones engaged, and grow your business. From automated online reputation management and custom-branded apps to targeted social media ads, SMS and email campaigns, and even full-service marketing support with On Behalf Marketing (OBM), Phorest takes the guesswork out of marketing so you can focus on what you do best: helping your business thrive.
Interested in On Behalf Marketing for your salon, spa, or clinic?*
*Must be a Phorest client to avail
