4 min
Welcome To The Second Edition Of The Pulse
As we move towards the end of the year and plan 2025, we’ve curated the latest insights, trends, and some Phorest client news that we think will enlighten and inspire […]
Read articleInfluencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?
In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name […]
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Salon Visual Marketing: The Golden Rules To Stand Out
In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that […]
Read articleExpanding to a Second Location: How to Know When Your Salon Business is Ready
Opening a new location is a major goal for many business owners in the professional hair and beauty industry. Expanding your business, some believe, represents success. It signifies opportunity and […]
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Celebrating Success with the 2024 Phorest Client Experience Awards
At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client […]
Read article7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure
In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are […]
Read articleMeet the Salon Today 200 Honorees: Hott Salons
We spoke to Lia Hakim, the founder of Hott Salons in New York, a Salon Today 200 Honoree for two consecutive years in the Growth category. Lia is a business […]
Read articleUsing AI and Smart Features in Phorest to Boost Salon Operations
You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, […]
Read articleNavigating the Pay Puzzle: Compensation Plans for Your Professional Hair or Beauty Business
As a salon, clinic, or spa owner, you may have lost sleep over one burning question: “How should I pay my team?” It’s a topic that’s sparked endless debate in […]
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