Celebrating 10 Years of the Phorest Client Experience Awards

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, … Continued

Motivating Teams: Leading with Passion, Vulnerability, and Vision

As a salon and spa owner, I know that great results start with a motivated and inspired team. In today’s world, keeping a team engaged is more challenging than ever, but I’ve learned that when we cultivate a culture of fun, transparency, vulnerability, and open communication, anything is possible. At Soleil Salon & Spa, we’ve … Continued

5 Med Spa Metrics That Matter

Tracking KPIs in the medi-aesthetic industry can be daunting, especially when there are many different metrics to keep an eye on. With so much data at your fingertips, it’s easy to feel overwhelmed about which numbers actually matter and which strategies will truly have an impact. In this practical guide, we’ll cover 5 key metrics … Continued

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it … Continued

Keep Learning All Year Long: Black History Month in the Hair and Beauty Industry

The origin of Black History Month can be traced back to devoted historian Carter G. Woodson, who helped to initiate its first iteration–a week-long observance in 1915. His passion and efforts eventually led to the creation of Black History Month in 1976. And since then, every February, all over the United States (and now in … Continued

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 58% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 31% of clients do actually purchase hair and beauty products from salons. Why … Continued

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their pockets, service-based businesses, especially those that are seen as “luxurious” like those in the salon industry, are worried about what the future looks like.  While … Continued

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this shift from valuing commodities to experiences is not only here to stay, but will be stronger than ever. In response, salons are dialing up the … Continued

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the Euro-Zone saw a 7.5% rate in March, with experts predicting that it still has more to climb.  In fact, you may even be thinking of … Continued