Category: Sales & Marketing

Salon Gift Cards: a Holiday Gift for Them and For You!

The countdown is on. The busiest season of the year for salons and spas is just around the corner. For many people, this means more celebrations to attend and more […]

The Ultimate Bundle Full Of Salon Marketing Ideas For The Holidays

Planning ahead for the Holidays is the best way to ensure an organized, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of […]

The Salon Owner’s Guide to Black Friday & The Holidays

How prepared are you for Black Friday and The Holidays? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel […]

Revolutionize Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy line of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your […]

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the professional beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. […]

Leveraging The Client Experience Award To Increase Bookings

If you look closely at Phorest’s annual Client Experience Award, you’ll see that every year, it features the same line: “Our Clients Love us!” That’s because the Client Experience Award […]

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have […]

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted […]

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this […]