Category: Sales & Marketing

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you […]

Are Your Salon Gift Cards Really Working For You?

Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market to your clients? Is […]

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in […]

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, […]

Your Ultimate Last-Minute Salon Halloween Guide

It’s that time of the year again, Halloween is knocking at our doors! Have you started carving pumpkins recently? If you have not yet planned a few things in order […]

15 Spa Quotes To Use In Your Salon Marketing And Displays

If you’re quite active on Instagram, you probably know just how common inspirational quotes are on the platform. The truth is, they work. They never cease to get engagement. But […]

5 Ways A Brand New Salon Or Spa Can Look Established

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then […]

The Dark Truth Of Salon Marketplaces And Salon Directories

New salon directories and marketplaces launch every week, and it’s easy to see why these sites are attractive to salons as partners. They come with the promise of getting more […]

Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then […]