Category: Sales & Marketing

Creating Exquisite Salon Email Subject Lines (+ Easter Templates)

Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. […]

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them […]

Try This ‘Quiet Day Plan’ To Drive Bookings To Your Salon

Driving clients to your salon on quiet days or after someone cancels an appointment on short notice can often prove to be difficult. In those cases, you’ll find that having […]

3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

As I was trawling the internet to see what salons and spas had begun to promote for Mother’s Day, I stumbled upon this great caption: “You know you have reached that […]

Top Salon Lighting Tips To Complement Your Interior Design

There’s no way around it: salon lighting can make or break your interior design on top of throwing off existing and potential clients. When well thought-out, however, it can enhance […]

The Very First Steps To Successful Salon Marketing Strategies

It’s all good and well to know the difference between traditional and digital marketing, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can […]

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February […]

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job […]

David Barnett’s Proven To Work 3-Step Retail Selling Technique

When we took it to Instagram to announce that we were going to have David Barnett from the High Performance Stylist as a guest on Phorest FM, the response was […]