Category: Sales & Marketing

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While […]

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and working at […]

Salon Reception Areas Need To Be Rethought Of… But Why?

Lately, I have been on a mission to revolutionize my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn […]

15 Hair Quotes To Use In Your Salon Marketing And Displays

Writer’s block. It happens to all of us. If I’m honest, it must happen to me at least ten times a week: I could be about to write an introduction […]

Get Long Lost Clients Back With These SMS Message Templates

One of the many plates to spin when running a salon or a spa is getting clients through the door. Of existing and new clients, many salon owners choose to […]

Salon Branding: What Does Your Business Mean To Clients?

Let’s talk about your salon branding. When you think about a company like Apple, what comes to your mind? Even if you don’t own an Apple product or know too much about […]

May Salon Marketing Guide: Warm Weather, Weddings & More!

Wedding season and warm weather are upon us! Which means two things for your salon/spa. First, that if your clients aren’t already starting to book their holiday flights, they’re about to. […]

The Art Of Boosting Loyalty & Rebooking Salon Clients

This week on #30Days2Grow, participants are being put to the challenge of working on two things: loyalty and rebooking salon clients. No easy feat. It requires a shift in our […]

25 Salon Conversation Starters To Use With New Clients

Being a stylist, therapist or hairdresser might require you to put on an extroverted persona, but that doesn’t mean you always feel at ease meeting people. That being said, your […]