The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health and hygiene plan ready to go. Now it’s time to look at how you are going to contact your clients and get them back through … Continued

How To Set Your Salon’s 2020 Vision With A Simple Framework

When attending a full-day conference, sitting down to listen to talks all day can quickly become exhausting mentally (and uncomfortable, physically). To stimulate blood flow and creative juices, the Salon Owners Summit introduced workshop rotations about three years ago. Unsurprisingly, they’ve gone from strength to strength ever since, and attendees get to leave with actionable … Continued

Creating Exquisite Salon Email Subject Lines (+ Easter Templates)

Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say … Continued

The Best Holiday Send Times For Salon Email Campaigns

As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brennan once wrote a blog post outlining the best practices for writing a marketing email for your salon, but one thing we haven’t covered since is the best … Continued

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, aka a constant struggle to get more clicks. Many people make the mistake of believing that the communication alone is enough – but it actually … Continued

3 Tips To Considerably Reduce Salon Email Mistakes

We’ll all been in that position when the undoable has been done. At that exact moment we hit send on the email we’ve been carefully putting together, we realise something went wrong… and you’re kind of left feeling like this: Maybe there’s a typo, a wrong pricing or the “client’s name” tag in the subject … Continued

Salon Email Autoresponders: Are You Doing It Wrong?

When used appropriately, salon email autoresponders are a great tool that keeps your clients informed freeing up time for you to look after appointments, manage stock or whatever it is you urgently need to get done. But like everything online, there’s an etiquette to it! Here’s a few things you should know for your autoresponders … Continued

Your Salon Christmas Marketing Secret Weapon

October 31st has passed and Halloween is behind us. As people around the world are nursing their well earned hangovers and trying to get that left over make up from behind their ear, they are confronted by one thing: Christmas Marketing! Yeah, that’s right. The beginning of November officially kicked off the BIG marketing push for … Continued

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued