Salon Blogs – Is It Time You Started One?

Are salon blogs actually worth starting if you are a salon owner? This was the question of the latest episode of PhorestTV’s Salon Growth Series. However, just before shooting the episode, we found that a few of us actually had different points of view on the matter. So instead of discussing this behind-the-scenes, we decided … Continued

So What's The Difference Between Salon Advertising & Marketing?

Marketing & Advertising: Two crucial aspects to the success of any business in any industry. But it is amazing how many entrepreneurs and salon owners actually get these two terms mixed up. So on today’s episode of the Salon Growth Series, we are going to investigate what the difference really is between Salon Marketing & … Continued

VIDEO: A 2 Minute Chin-wag About Salon Reviews in the Online World

  When it comes to people posting salon reviews online, you have to accept the reality that most of it isn’t controllable. While that may seem like a scary thought, it is in fact a HUGE opportunity. Why? If clients know it is in their control, then they believe that it is much harder to fabricate. It … Continued

What Salon Clients Don't Want To Hear – Salon Growth Series Ep. 3

When it comes to customer service, everything counts; from the decor in your salon, to the appearance of your staff.  However, one of the most important areas that can make your business really stand out is in how your team communicate with clients. Sometimes, some of the simplest phrases and terms can have a really … Continued

Check Out The Brand New Phorest Salon Blog!

What better way to kick off 2015, than with a beauty treatment, right? Well, that is exactly what we did. We are very pleased to introduce you to your brand new Phorest Salon Blog! With a new look and a new navigation system, this salon blog is sure to be your one stop shop for … Continued

Susan Routledge's Guide To Winning Beauty Awards for Your Salon

As the close date extension for The Professional Beauty Awards looms, Multi-Business Award Winner, Susan Routledge looks at what makes a salon stand out in a crowded market place. In this short video Susan highlights some key areas such as, what attracts a client to your business and how to exceed their expectations every time … Continued

2 Minute Video: 'The Two Jenns' Tell Us About the Challenges of Running a Salon

  We popped into Jennifer Butler and Jennifer Swaine, or as they’re affectionately known here in Phorest Salon Software, ‘the two Jenns’, to ask them about the challenges of running a salon. These two ambitious ladies set up the Vanity Rooms just 6 years ago in Dublin and won the Image Magazine Award for Best … Continued