Using Facebook Reviews to Increase Referrals

The Phorest training and marketing teams get asked a lot about Facebook referrals. This is a tricky one! Facebook is all about your network right? The more people who like your page, the greater the audience you have. Remember though only 20% or so of people will see any post you put up. That applies … Continued

Only 20% (If Even) of Your Facebook Fans are Seeing Your Page Updates

Yes you read the title correctly. If you have 500 Facebook ‘likes’ on your salon’s business page chances are, if you’re lucky, 100 people will see an update at any given time. Why? Simply put Facebook doesn’t actually want your posts to get to everyone… without paying for a ‘promoted post’ that is of course. … Continued

Increase Facebook Engagement with Questions, Polls and Unique Content

Reach more Facebook users by embracing some of Facebook’s more unusual features such as questions, videos and events which will make your posts stand out better in people’s news feeds. Pictures get the most interaction on Facebook as people love visual content. Be creative and stimulate engagement on your Facebook posts by asking questions in … Continued

3 Simple Mistakes that will make Facebook DELETE YOUR SALON PAGE

Imagine this: you’ve set up your Facebook page; everybody in the salon is getting involved and doing a great job posting content, running competitions and growing your fan base. Then one Tuesday morning when you open the salon, you can’t log into your page. It’s gone. Forever. Facebook has deleted your page. You’re now back … Continued

Does Your Great Customer Service Stretch to Your Social Networking?

We have all been a dissatisfied customer at one stage or another, whether you’ve had to wait for hours listening to classical music while on the phone to your bank or the seemingly never ending queue in your local supermarket. One of the biggest places for people to vent or complain is now Facebook and … Continued

How to make Facebook your most effective marketing tool!

Make sure that first thing a visitor notices when they visit your Facebook page is your online bookings. By incorporating your online bookings with your Facebook or Twitter page, they can be quickly transformed into additional revenue streams for your business. As you discuss the latest looks from the red carpet with your clients they … Continued

Grow Your Facebook Likes with Consistent Posting

Make sure you are posting consistently so that people don’t forget about your presence and to drive additional traffic to your page. With Facebook this means posting daily. Your clients might not visit your page every day but they might still see your posts coming up in their newsfeed’s which act as a constant reminder … Continued

Jessica’s Tip of the Week : Bring Social Media In-House To Increase The Response From Your Clients

As a business you really can’t afford to ignore social networks. Whether you embrace it or not conversations about your brand are occurring all the time. A lot of salon owners are wary of using social media and after talking to some of you, there appears to be a common misconception that you have to … Continued

Twitter From A Salon's Perspective

Twitter is a great way of reaching new clients outside of your current client database. It gives you a new platform to get to know clients and not only will you build relationships with them, but the information can be priceless too! Tweet out tips and tricks in the beauty industry or whatever tickles your … Continued