How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings

At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we’re seeing a shift. The fastest-growing salons, spas, and clinics aren’t just adding more staff, spending more on ads, or extending their hours. They’re building smarter systems: automated pipelines that consistently bring in new clients, … Continued

Half the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.

Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve sealed the deal… right? Not always.  If a potential client has questions before committing to a treatment and there’s no clear path to request a … Continued

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

Workshop Your Social Media Strategy with The Creative Society

As of 2023, over 60% of the world’s population uses social media, making it one of the most direct and cost-effective ways for business owners to reach their customers. However, the things that make social media an unpassable opportunity can also be some of its greatest challenges. To an untrained eye, social media can resemble … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

5 Salon Social Media Hacks For Effective Marketing

Social media marketing is a powerful tool that all businesses should be utilizing to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in. Social media hacks are simple, effective strategies that can … Continued

10 Tips To Perk Up Engagement On Your Salon Instagram Profile

Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand the challenges you face in staying ahead, so we’re here to share 10 detailed Instagram tips to help you grow audience engagement … Continued

Ebook: Using AI To Simplify The Running of Your Salon [Real Examples & Prompts Included]

Are you a time-poor salon professional, stressed about the amount of time and energy you spend on admin and management tasks every day? You’re not alone. Despite being an industry dominated by creative, sociable professionals, many salon and spa owners report feeling stressed, overworked, and overwhelmed by all the tasks involved in owning their own … Continued