Category: Management

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social […]

Eco-Friendly Spa Management: Sustainable Practices for a Greener Business

As a spa business, you positively impact the health and well-being of your clients every single day; it’s your specialty. Does your ethos of wellness extend to our planet? We […]

Grow Your Salon Revenue With These Top Tips!

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the […]

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all […]

Tom Chapman – How to Listen so They Will Talk – Salon Owners Summit 2023 Recap

Tom Chapman’s talk and workshop were a real highlight of the 2023 Salon Owners Summit for many people, including me. His workshop – How to Listen so They Will Talk […]

Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot topic […]

Derek Anthony & Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E – Salon Owners Summit 2023 Recap

After a morning of talks in the main hall of the Salon Owner’s Summit, attendees split off into smaller groups for their chosen workshops. The convention center buzzes as energized […]

Jason Everett on Leadership & Motivating Your Team – Salon Owners Summit 2023 Recap

Jason Everett’s wonderfully frenetic energy was the perfect opener for the 2023 Salon Owners Summit. His main stage talk was filled with nugget after nugget of inspiration, taken from his […]

The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favorite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who […]