Category: Management

Being Educated Just Isn't Enough for Therapists or Stylists in the Information Age

Margaret Kelly of Nu Essence talks candidly about what clients expect and why there’s no escaping the need for constantly building knowledge and not relying only on qualifications. I want […]

How To More Than Double Your Salon Turnover … Without A Single New Client!

That’s quite a claim I make in the title, isn’t it, but as you’re about to discover… it’s true! Let’s start proving it by establishing that there are only 4 ways […]

Your Salon Won't Work Without Them!

I went to an amazing customer service seminar this week and of course the focus of it was … ‘How can we deliver ‘remarkable’ client service? Client service so ‘remarkable’ […]

4 Tips On How To Create Clear Communication in Your Salon

“The single biggest problem with communication is the illusion that it has taken place.” George Bernard Shaw As business owners you have to think of everything. It will come as […]

Are You Wasting This Secret Advantage?

It’s tough out there at the moment, isn’t it, but the good news is … you do have a secret advantage, if you choose to use it.  It’s such a […]

Why Discounting Is 100% Wrong!

One of the main reasons discounting can be harmful to the long-term health of your business is that you can get stuck in cycles of constant money off or percentage […]

Communication Is The Key To Success

In the past few months I have had to go through a bit of a transition on a personal and professional basis. Interestingly friends and business clients I know have […]

How To Make Your Marketing Pay!

Has someone ever rung you at the salon and tried to sell you advertising space … of course they have!  And … I’m prepared to bet that at least once, […]

Monkey Business Or Man's Business

A lot of salons can get a bit nervous about adding men’s treatments. But the thing is there is an opportunity for much greater revenue if you tweak a few […]