Alex Bélisle-Springer

A Year In Review: What The Phorest Team Is Grateful For!

The year 2016 was a massive one here in Phorest and we thought we’d take the time to express our gratefulness to you, who made our year absolutely fantastic. Today, […]

Coffee For Lunch | Interview With Social Media Specialist Frankie Greek

We have the immense pleasure of introducing a new Phorest interview series titled ‘Coffee For Lunch’. We’re all so busy and tied up to different commitments nowadays that often, coffee […]

The Salon Owners Summit 2017 Agenda Revealed!

Now in its third year, the Salon Owners Summit is fast becoming the most talked about event in the hair and beauty industries in Europe and further afield. As most […]

The Best Holiday Send Times For Salon Email Campaigns

As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brennan once wrote […]

Which Call-To-Action Words Will Grow Your Salon Client List?

A while ago, we wrote a blog post that identified which salon hashtags you should be using on your social media channels to effectively reach and engage with your audience. Given […]

Your November Salon Marketing Ideas: Holiday Edition!

Every year, it’s the same struggle: there’s so much to get done before Christmas. Between the daily salon routine, the increasingly busier days, the SMS and email campaigns to send […]

Snapchat Compared To Other Salon Video Marketing Platforms

I hosted, for the first time, the Phorest Academy ‘Introduction To Snapchat’ webinar a few days ago, and to my great surprise, more than 75% of the attendees had previously used Snapchat […]

Get The Most Out Of Your Next Salon Webinar!

Recently, Phorest Academy has been widening its range of online courses. We want to ensure that you get the most out of each salon webinar that you attend. And with […]

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, […]