Sorcha Mullis

Sorcha Mullis is the Global Head of Marketing at Phorest. Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up marketing teams in Perth and Dublin, and over the past 15 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.

8 min

Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to […]

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Salon Owner's Summit / Staff / Finance / Salon Industry

4 min

Tom Kuhn: Earning Potential in the Professional Beauty Industry

During his Main Stage talk at the 2024 Salon Owners Summit, Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry […]

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Salon Owner's Summit / Management / Productivity

4 min

Tom Kuhn: The ‘Gridy’ Art of Getting Things Done

Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry – ran an excellently practical workshop at the 2024 Salon Owners […]

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Salon Owner's Summit

8 min

Keith Barry: Beyond Words – Harnessing the Power of Non-Verbal Communication

Irish mentalist, entertainer and subconscious mind specialist, Keith Barry, gave an incredible performance at the Salon Owners Summit 2024. With mind-bending live demonstrations, he had even the most sceptical audience […]

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News & Events / Salon Owner's Summit

3 min

Liz Earle MBE on Building a Brand – Salon Owners Summit Recap 2023

Liz Earle MBE delivered a fantastic talk on day two of the 2023 Salon Owners Summit – taking the audience through her impressive career to date as a journalist, researcher, […]

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Training / Salon Owner's Summit

5 min

Tom Chapman – How to Listen so They Will Talk – Salon Owners Summit 2023 Recap

Tom Chapman’s talk and workshop were a real highlight of the 2023 Salon Owners Summit for many people, including me. His workshop – How to Listen so They Will Talk […]

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Finance / Salon Owner's Summit

4 min

Jason Everett on Prime Pricing – Salon Owners Summit 2023 Recap

Has there been a more commonly used phrase in the past 12 months than ‘the increasing cost of living’? Everyone is feeling it, and raising prices is a hot topic […]

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Management / Staff / Salon Owner's Summit

3 min

Jason Everett on Leadership & Motivating Your Team – Salon Owners Summit 2023 Recap

Jason Everett’s wonderfully frenetic energy was the perfect opener for the 2023 Salon Owners Summit. His main stage talk was filled with nugget after nugget of inspiration, taken from his […]

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Sales & Marketing

3 min

The Power of Data – How It Will Change The Course Of The Industry in 2022

The article was originally published on American Spa on Dec 8, 2021 as part of their “Wellness Trends to Watch in 2022” special report. The hottest trend in the salon […]

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Sorcha Mullis

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