Aubree Calderwood

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have […]

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this […]

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the […]

The Beauty Industry Has a Waste Problem; Green Circle Salons Has a Sustainable Solution

Phorest believes our industry has an important role to play in safeguarding the environment. We want to empower our salons to lead the charge. Therefore, we are proud to connect […]

Celebrate Your Success: The 2021 Client Experience Award is Here!

Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer […]

Retain & Reward Your Team With Phorest’s Staff Goals Feature

As lockdown measures in many regions have eased, a new challenge emerged for salon owners: widespread staff shortages. Retention and recruitment are inextricably linked. This makes growing and developing your […]

New Partnership; New Routes to Salon Success

Over the last year, the hair and beauty industry has proven its resilience and adaptability. As we emerge from this experience with new knowledge, it has never been more important […]