At Phorest, we know that a motivated team is an unstoppable team. That’s why we created Staff Goals, our intuitive goal-tracking feature on PhorestGo, to help your team track, achieve, and surpass their targets. By keeping them engaged and driven, you’ll boost morale and see stronger sales.
And now, with our latest Staff Goals improvements, the tool is more powerful than ever.
Why Salons Love Staff Goals
Since its launch, Staff Goals has helped salons improve key business metrics across the board:
- +18% Average Ticket Value
- +41% Retail Sales
- +50% Upsell Rate
90% of businesses using Staff Goals say it has improved team performance—and for good reason. By setting clear, trackable targets for service sales, retail sales, rebooking rates, client visits, and more, salon owners can give their teams the confidence and tools to take ownership of their performance and growth.
Here’s what Nicole and Katie from Blu a Color Salon have to say about using Staff Goals in their business:
“We would definitely recommend Staff Goals as a great resource for our stylists… They get to see their hard work really paying off. So, it’s very empowering on both ends.”
Nicole and Katie, Blu a Color Salon
Blu a Color Salon has seen incredible results, including one stylist earning almost $25,000 monthly through strategic goal-setting and performance tracking with Staff Goals.
Here’s what Luisa from Soleil Salon and Spa says about how Staff Goals helped to transform her business culture:
“The motivation—I can see it when they are looking at the app, they’re talking to each other, they’re laughing, they’re high-fiving, and it’s been a change of culture within the business.”
Luisa, Soleil Salon and Spa

What’s New? Three Exciting Enhancements to Staff Goals
We’ve listened to your feedback and are excited to introduce three improvements to Staff Goals to make the experience more streamlined and intuitive.
1. Repeating Goals – Keep the Momentum Going
Manually setting the same goals over and over can be a hassle. With our new Repeating Goals feature, you can now set a goal once and have it automatically renew at a schedule that suits your business.
2. Multi-Select Staff – Save Time & Align Your Team
Setting the same goal for multiple team members? Now, you can apply a target to multiple staff members in just a few taps. Whether you’re driving retail sales or rebooking rates, aligning your team has never been easier.
3. New Goal Tiers – Celebrate Every Achievement
Recognition is a key driver of motivation, and we’re making it even better with 15 unique goal tiers, up from the previous five. Whether a staff member just misses or greatly exceeds their target, there’s a badge to mark their achievement. These new tiers gamify the experience and encourage staff to push for even bigger results.
Ready to Elevate Your Team’s Performance?
If you’re looking to transform your salon’s success, now is the time to get started with Staff Goals. With these new features, it’s easier than ever to keep your team motivated, aligned, and performing at their best.
Start setting smarter goals today. Staff Goals is available now on the PhorestGo app on the Ultimate and Elite packages.
See how you can get started with Staff Goals by reading our help guide.
Learn more at www.phorest.com.