You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex.
That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent tools that help build your business – optimising bookings, re-engaging lost clients, and providing insights that drive growth. With Phorest working behind the scenes, you can streamline operations and elevate your salon, clinic, or spa’s success, without the extra workload.
Here’s what smart technology can do for your salon business.
Smart Technology vs AI – What’s the Difference?
By now, you’re probably familiar with the terms smart technology and artificial intelligence. But what do they actually mean for your salon?
Smart Technology
Think of smart technology as the ultimate salon, clinic, or spa administrator. It’s tech that’s designed to automate repetitive tasks, from sending appointment reminders to prompting you to order products when you’re low on inventory.
Artificial Intelligence
AI is more savvy than smart technology. It doesn’t just perform tasks – it learns from them. By analysing client behaviour and predicting trends, AI anticipates your needs, helping you make better decisions.
Phorest seamlessly blends AI and smart technology to elevate your business, streamlining operations and driving growth, while you focus on delivering exceptional service.
Efficiency You Can Rely On
Our AI and smart tech features work behind the scenes, covering every aspect of your hair and beauty business. From re-engaging lost clients to filling your diary with seamless online bookings, these features are designed to help you work smarter, not harder.
Here’s how Phorest’s smart features can elevate your business.
Bring Back the Ones That Got Away
Every hair and beauty business has clients who slip away. Life gets busy, schedules can change, and suddenly, it’s been months since their last visit. Phorest’s Client Reconnect uses smart tech to turn this problem into an opportunity.
Client Reconnect learns each client’s booking routine and tracks clients who haven’t booked an appointment in their usual timeframe, allowing you to automatically send a personalised message inviting them back to your salon, spa, or clinic.
At Phorest, we know that you’ve already invested in acquiring these clients. Now, instead of letting them fall through the cracks, we want to help you bring them back to your hair and beauty business – with minimal effort on your end. It’s a smart, automated way to boost retention, without lifting a finger.
Stay in Touch Without Hassle
In a world where personalised service sets you apart, staying connected with clients is key. However, manually sending reminders, promotions, or review requests can quite easily fill up your time. Phorest’s Automated Email & SMS features takes care of that for you, keeping your communication as polished as your salon.
Phorest’s email and SMS features allow you to automate all client communication, from appointment reminders and confirmations to post-visit follow-ups and review requests.
Consistent, thoughtful communication keeps your clients engaged and coming back, without adding extra tasks to your to-do list. By letting Phorest handle the details, you can focus on delivering exceptional service, knowing that every client interaction is timely, relevant, and perfectly on brand.
Reducing the ‘White Space’ in your Schedule
Filling your appointment books shouldn’t feel like a full-time job. With Phorest’s Online Booking, clients can secure their slots anytime, anywhere, without you having to lift a finger. It’s like having a 24/7 receptionist – minus the extra overhead. Phorest’s smart booking system optimises your schedule, ensuring appointments are booked back-to-back when possible, to avoid those unnecessary gaps.
Smart KPI Reports – Numbers that Talk
Running a busy salon, clinic, or spa means keeping a close eye on performance metrics, but that doesn’t mean you need to get buried in spreadsheets. Phorest’s smart KPI insights feature does the heavy lifting for you, delivering the data you need in a way that’s clear, actionable, and easy to digest.
Phorest automatically tracks your key performance indicators – like client retention, average spend, and staff productivity – giving you real-time alerts if your numbers fall below (or above) a certain threshold – alerting you so you can make quick decisions and changes to steer the ship back on course.
No Email? No Problem – with Fallback SMS
Not everyone wants to give their email address to a business. That shouldn’t mean they miss out on important updates. Phorest’s Fallback SMS feature ensures that no client slips through the cracks, delivering key messages to clients without email addresses on your system directly to their phone, even when they skip the inbox.
Fallback SMS ensures that a link to your marketing email promotions are sent to clients’ phones if you don’t have their email on file, keeping your salon, spa, or clinic top of mind.
Every client matters, and missing one means missed revenue – in fact, most salons only have email information on-file for 30% of clients! With Fallback SMS, you reach every client, on their terms, maximising engagement, and minimising no-shows. It’s a simple, yet effective way to ensure no opportunity is left on the table.
Targeted Ads That Hit the Mark
Getting your salon noticed on social media is one thing; reaching the right clients is another. Phorest Ads Manager allows you to create social media ads right from your Phorest system, integrating seamlessly with Instagram and Facebook.
There are a number of smart and AI-powered features within this tool. Phorest can use what it knows about your top clients to build audiences in Instagram and Facebook, helping you bring in new clients that are just like your top-spenders!
And if you’re struggling with inspiration for your ad copy you can use the AI feature in the tool to generate messaging that will resonate with your target audience.
Your Point of Sale, But Smarter
Because Phorest’s POS and payments system are integrated with your client data, marketing tools, inventory and everything else – it allows for smarter tracking and automation. For example, because your Phorest POS knows what products are flying off the shelves, it can alert you to create a new order before you run out of your clients’ favourite products. And because your POS is connected directly to your marketing tools, you can track the behaviour of the clients you targeted in your marketing campaigns all the way through to service checkout or product purchase – so you know exactly what campaigns are working.
Powered by Smart Tech, Perfected by You
Phorest’s AI and smart technology aren’t just about streamlining salon management – they’re about intelligently scaling your business. With automated tools that boost efficiency and client satisfaction, Phorest empowers you to maintain and grow your salon, clinic, or spa empire, without sacrificing quality.
You’ve already built a successful brand. Now, with Phorest working behind the scenes, you can focus on what truly matters: delivering outstanding services, nurturing client relationships, and driving your business to new heights.
Ready to see how Phorest can take your salon to the next level? Explore our powerful features and unlock the full potential of your business today.
