Where leaders love to learn

The Best Holiday Send Times For Salon Email Campaigns

As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brennan once wrote […]

The Ins And Outs Of Writing A Salon/Spa Procedure Manual

If a client journey is essential to consolidate customer service and elevate standards within your business, so is a salon/spa procedure manual. In fact, every salon or spa should have […]

5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid

Every great business owner in this industry has made many salon marketing mistakes – it’s 100% normal. Testing by trial and error is a necessity: it’s what will help you […]

The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back!

It’s that time of year again! Fresh from having the bejesus scared out of you by sugar fuelled tricky tricksters, it’s time for you to start thinking about your next […]

Your November Salon Marketing Ideas: Holiday Edition!

Every year, it’s the same struggle: there’s so much to get done before Christmas. Between the daily salon routine, the increasingly busier days, the SMS and email campaigns to send […]

Snapchat Compared To Other Salon Video Marketing Platforms

I hosted, for the first time, the Phorest Academy ‘Introduction To Snapchat’ webinar a few days ago, and to my great surprise, more than 75% of the attendees had previously used Snapchat […]

Get The Most Out Of Your Next Salon Webinar!

Recently, Phorest Academy has been widening its range of online courses. We want to ensure that you get the most out of each salon webinar that you attend. And with […]

The Guide To Dealing With Difficult Salon Staff

We’ve all had a difficult salon staff member at some point. I’m sure each of us has a story that sounds oh so familiar. Throughout my own career, I can […]

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, […]