Where leaders love to learn

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are […]

Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

This Pride Month, Phorest is celebrating our industry’s diverse LGBTQIA+ community while taking time to reflect, support, and educate ourselves on why we celebrate Pride. With this in mind, we’ve […]

Create Memorable Moments With Salon Summer Marketing Ideas

How are you going to make sure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make […]

Financial Planning Tips for Your Salon, Spa, or Clinic

Next time you are thinking about planning out the financial future of your salon, spa, or clinic, ask this simple question: Do I earn enough money from my business to […]

Pros And Cons of the Main Salon Pay Structures

Choosing the right business model for your salon or spa can be difficult, as there are just so many options to choose from! Even after deciding on a pay structure […]

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause […]

Preventing Bullying in Your Salon or Spa Business

It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more […]

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion […]

Spring Marketing Ideas for Your Salon, Clinic, or Spa

With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring […]