4 min
Fun Marketing Ideas To Boost Black Friday Retail Sales
In case you hadn’t realised it yet, Black Friday is slowly but surely creeping up on us all. Not to panic! You still have plenty more days to plan promotional activities […]
Read articleWhat You Need To Know About Salon Mystery Shopping Visits
I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I […]
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How Much Salon Retail Products Should You Stock?
Have you ever asked yourself why you keep professional products in your salon? Or why it’s important for your business to sell retail? There is a simple answer. It’s because […]
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The #SalonRetailWeek Industry Challenge: Winners Announced!
Did you know that 88% of salons are not actively promoting their retail to their clients? Or that even a modest increase in retail sales can push your profits up […]
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Who’s Your Bernie? Attracting The Right Clients To Your Salon
We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and […]
Read articleThe Hedgehog Concept: What Will Your Salon Be Known For?
The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While […]
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Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing
Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and working at […]
Read articleSalon Reception Areas Need To Be Rethought Of… But Why?
Lately, I have been on a mission to revolutionise my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn […]
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15 Hair Quotes To Use In Your Salon Marketing And Displays
Writer’s block. It happens to all of us. If I’m honest, it must happen to me at least ten times a week: I could be about to write an introduction […]
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