Category: Sales & Marketing

The Better Choices Better Leaders Make: Compliance vs Commitment

Compliance vs Commitment. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. […]

How To Win At Designing A Salon (Even Your First)

Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. For others, not knowing where […]

3 SMS Ideas To Boost Men Bookings This Father’s Day

Mother or Father’s Day messages to clients don’t always have the intended effect. That’s something we found out the hard way a good few years ago when we sent out a […]

The Better Choices Better Leaders Make: Satisfied vs Loyal

Satisfied vs Loyal. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. […]

How To Add Value To Your Salon’s Appointment Reminders

Did you know that 62% of no-shows occur simply because clients forget when they’re booked in for? Send a quick email and/or SMS appointment reminder and you radically reduce that […]

The Better Choices Better Leaders Make: Acknowledge vs Defend

Acknowledge vs Defend. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. […]

Making Charity & The Act Of Giving Your Salon Business Culture

Social consciousness is changing the way consumers spend their money. In a 2024 survey, nearly 50% of consumers said they were more likely to remain loyal to companies that donated […]

6 SMS Ideas For Valentine’s Promotions In Your Salon

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is […]

7 Tips To Increase Profits In Your Salon Or Spa This Winter

Winter can be one of your busiest times – especially in the run-up to the holiday season. However, it can also mean quiet times when the sales slump in January […]