Category: Sales & Marketing

Why One SMS Campaign Made This Salon £2000 And The Other Got No Response

Debbie from Simply Beautiful sent two text campaigns with two very different results. She sent both after doing our SMS training with one of our experts…and she applied most of […]

Why Your Special Offers Might Be Targeting The Wrong Clients

You have probably heard us speak about the difference between Look Good and Feel Good clients. A Look Good client is a client who is mostly concerned with how a […]

How Salons Waste £1000 By Using “Free” SMS From Their Mobile Providers

A lot of people get a number of free SMS from their mobile providers through their monthly package and we often hear owners argue that: why should they pay for […]

Why Customer Reviews Are So Important…

Two weeks ago while on holiday in Cyprus I often went to the same taverna for my dinner. I fell in love with this place because the service was just […]

The Secret To Damage Limitation!

Why do you put a plug in your bath before you turn the taps on? Seems like a daft question doesn’t it! We all know why we put the plug […]

How SMS Marketing Helped Me Book Out My Appointment Book

I don’t like looking at white space in my calendar. I take a lot of care with how I schedule my employees and try to make sure that everyone always […]

5 Top Tips for Relocating and Renovating Your Salon

I’ve learnt so much from doing this project and I think it’s really important to share because, sometimes we don’t know what we are getting ourselves into. With a project […]

"Never Before Have We Seen Such Success Than After Phrasing The SMS Properly & Using Targeted Filters"

One of the biggest benefits of the Phorest software is that you can launch a tailor made SMS campaign straight from your computer to specific clients in a matter of […]

What you need to think about when moving your salon to another location

When we decided to expand we weren’t sure where to expand to. There are so many things to consider with relocation…not least, how your clients might react! On top of […]