Category: Sales & Marketing

This Years Weird & Wild International Holidays.. And How Your Salon Marketing Can Capitalise On Them!

Christmas, Valentines Day, Easter…  Why wait for these holidays to come around in order to promote you salon? Every day there is some kind of holiday! I know, I know.. […]

Rolling out the big guns: How to get publicity for your salon?

Unless your salon is in a very remote area your customers and all prospective customers have a good amount of options when it comes to choice.  So what is it […]

A Refreshing Look At Salon Customer Service In Just Ten Tweets

  Salon Customer Service.. Client Retention.. Brand Awareness..   These terms have been thrown around so much in our industry over the years, that they have  the potential to lose […]

Why Phorest Is The Only Salon Software That Doesn't Allow Cancellations By SMS

Have you ever wondered why Phorest won’t make cancelling really convenient for your clients and let them text back after you have sent them an appointment reminder or confirmation? Many salon owners […]

10 Easy Tips On How To Upsell Products And Services In Your Salon

There are several moments throughout your business day that present perfect opportunities to upsell products and services, while at the same time, cross promote your salon. However, sometimes these opportunities […]

The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. I talk to dozens of salon owners every week who feel their clients don’t […]

Start Getting your Promotions Underway with these Salon Valentine's Marketing Ideas

We all know Valentine’s day is a hot spot on your annual calendar.  You need to maximise on this opportunity. Now is the time to start prepping, not February 10th! […]

SMS IDEAS – How World Egg Day and a Dictionary can make your Salon Money!

Firstly may I wish you a very happy International Vegetarian Day. I bet by the time you started reading this second sentence you were thinking, ‘That actually exists?’. It does. […]

Being a Star Performer when it Comes to Client Card Info

  The most important thing for your business to be successful is your clients. Obvious right? Without clients you don’t have revenue coming in, so collecting information on your customers […]