Category: Sales & Marketing

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in […]

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, […]

Your Ultimate Last-Minute Salon Halloween Guide

It’s that time of the year again, Halloween is knocking at our doors! Have you started carving pumpkins recently? If you have not yet planned a few things in order […]

Salon Products: The Exclusivity Of Being Exclusive

The opportunity to stock salon products on the grounds that they would be exclusive to my business has knocked at my door quite often. The representative of a company spinning […]

15 Spa Quotes To Use In Your Salon Marketing And Displays

If you’re quite active on Instagram, you probably know just how common inspirational quotes are on the platform. The truth is, they work. They never cease to get engagement. But […]

5 Ways A Brand New Salon Or Spa Can Look Established

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then […]

The Dark Truth Of Salon Marketplaces And Salon Directories

New salon directories and marketplaces launch every week, and it’s easy to see why these sites are attractive to salons as partners. They come with the promise of getting more […]

Leveraging The Client Experience Award To Increase Bookings

As you probably already know, the Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people who spend their […]

Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then […]