Category: Sales & Marketing

3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

As I was trawling the internet to see what salons and spas had begun to promote for Mother’s Day, I stumbled upon this great caption: “You know you have reached that […]

Top Salon Lighting Tips To Complement Your Interior Design

There’s no way around it: salon lighting can make or break your interior design on top of throwing off existing and potential clients. When well thought-out, however, it can enhance […]

How To Use GDPR To Build Trust And Show Clients You Care

The General Data Protection Regulation (GDPR) law came into effect in the EU on May 25th 2018; a regulation that put consumers’ data protection to the forefront and made way […]

The Very First Steps To Successful Salon Marketing Strategies

It’s all good and well to know the difference between traditional and digital marketing, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can […]

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February […]

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job […]

David Barnett’s Proven To Work 3-Step Retail Selling Technique

When we took it to Instagram to announce that we were going to have David Barnett from the High Performance Stylist as a guest on Phorest FM, the response was […]

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you […]

Are Your Salon Gift Cards Really Working For You?

Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market to your clients? Is […]