Phorest's Multi-Location Reporting in Action

Lightbulb moments with Phorest reports

Dr. Brian Cotter, Co-Founder & Global Medical Director of Sisu Aesthetic Clinic, said of bringing Phorest software into the clinics:

“I think with bringing Phorest on board, there were several lightbulb moments. Probably one of the big, revealing things for us was the metrics. The capability to actually really look into the business. And to probably understand things that we saw more anecdotally, you know; you notice something, but then what happens when Phorest came in is the magnifying glass came out, and you could really look into something with quite fine detail.

I think what a lot of the team really likes about Phorest is the interaction between marketing and finance. So it allowed the more business-end of the company to really focus, and to have rapid access to, information. So for example; anybody who’s in this space, your marketing and your finance often move simultaneously with each other. By having the ability to look at the financials of the business, we are then able to say, ‘okay, you know, we’re gonna spend more marketing in this area because the performance here is extremely high’. It allowed us to flex.”

Using these insights to inform their marketing campaigns, in 2022 Sisu achieved a 6000% return on investment from their Phorest SMS marketing.

The secrets of achieving incredible business growth

Commenting on the growth that Sisu was able to achieve using the insights from Phorest, Dr. Brian Cotter said: “I think for anybody that’s considering something like Phorest, the first thing is, do it. It gave us certain insights into the business that we, openly, probably didn’t see.

Over the last year, Sisu has grown 121%.

And we know this because when we use the abilities of Phorest Reports to measure, to focus on certain things that we can get better, and to actually measure our growth. Because one of my favorite expressions is, ‘you can’t improve on what you don’t measure’. What we’re effectively doing is, we’re tying a metric to a feeling that everybody has, where we’re moving in a direction of success. So Phorest was instrumental in our ability to actually measure that, and then to share that success with everyone that works with us.”