The Phorest Features Helping Salons Grow

Where Phorest Ads Manager Differs

Phorest Ads Manager revolutionized Zazou’s paid advertising efforts by providing more accurate insights throughout the entire client experience; something that is essential in a service-based business. Unlike other platforms, Phorest Ads Manager understands the target audience and tracks all post-ad behaviors, whether appointments are made online, over the phone, or in person. This valuable data, which is impossible to track with other ad platforms, became a key benefit for the Zazou team, as Janine explains.

“Phorest Ads allows us to target either new guests, existing guests, or guests who have not returned to us. Throughout the campaign, we’re able to see the cost per booking and how much service revenue is [going to be deposited]. Now, we can better determine what our ROI is for our online marketing campaigns.”

Understanding Marketing ROI Is Your Salon’s Superpower

In the face of rising business costs, understanding the effectiveness of marketing efforts becomes crucial. For salons like Zazou, allocating budgets wisely is more important than ever. Janine highlights the need for this clarity, stating, “We really need to know that the money we’re investing in marketing is benefitting the business and that we’re spending the budget in the right places.” With Phorest Ads Manager, Janine noticed that budgeting her marketing plan became easier than ever. 

In a single ad campaign, lasting 10 days, Zazou experienced…

• 100+ new bookings
• 9118% ROI
• 6000+ ad views 

Phorest Ads Manager offers real-time, in-depth reporting, allowing salons to accurately track and budget their paid ad campaigns in detail or at a glance. This flexibility enables instant tweaking and refining of advertisements to ensure healthy ROI and reduced expenses. Unlike the complexities of Meta’s back-end, Phorest Ads Manager simplifies the process of creating, monitoring, and managing paid ads, making it an accessible tool even for non-marketing experts.

Speaking of Online Benefits…

In such a digital-first world, social media ad campaigns are vital if you want your business to succeed, which was an unexpected advantage of the tool for Zazou, explains Janine.

 “With online bookings, and online being one of the top ways guests are finding out about us, it’s even more important to have a strong presence online to continue to grow and support our team. I think it [Phorest Ads Manager] helps to set us apart and allows us to share our story with our community much more successfully.” 

In just a few months, Janine’s ads have been viewed by over 26,000 people, with that number growing every day.

From cost-effective marketing to precise data tracking, Phorest Ads offers more than just financial benefits. It empowers Zazou Hair Salon & Academy with a robust online presence and the reassurance of a dedicated support team, making them an unstoppable force in the online marketing landscape.