Phorest's Scheduling Tools Increase Bookings & Cut Down Admin

Scheduling Admin was Becoming Overwhelming

Togninis Hair is a vibrant, family-run salon with two locations in Brisbane QLD. Speaking to owners Kristian and Tracey Tognini, they explain how they wanted a salon software system that better streamlined the management of their salons.

Before switching to Phorest, Togninis found that:

• Client communication was lacking, despite their in-salon commitment to providing exceptional customer service
• In-salon consultations were time-consuming
• Time was wasted with clients calling the salon to book appointments, or booking the wrong services
• There was no client feedback to help the team address small issues before they became bigger problems

As a result, the salon experienced a high no-show rate, where clients were missing appointments and not calling in advance to reschedule.

Multi-Location Compatibility Makes Everything Easier

As a hair salon with two locations, being able to manage both at once is vital.  Using Phorest, Tracey explains how she can:

• View schedules across both locations at a glance
• Schedule team members between locations quickly and easily
• Book clients across either location from one system
• Manage last-minute bookings by quickly checking each location’s schedule and availability

“I can view exactly what [the team] have happening in their day at either salon… it’s a great function to be able to keep your business in order” she says.

SMS Features that Guarantee Success

As aforementioned, one of Togninis’ biggest requirements of their salon software system was that it reduced admin while increasing bookings. Using automated SMS reminders, which text clients reminding them of their next appointment;

Togninis has reduced their no-show rate to 2% using SMS reminder messages.

Similarly, the Togninis team uses rebooking reminders to encourage clients to book their next appointment promptly. Kristian says; “The rebooking SMS is huge for us in the salon. Anyone who’s been missed and didn’t rebook at the time of appointment gets a rebooking reminder from Phorest.”

Using SMS rebooking reminders, the business experiences a massive 10,000% return on investment

Whether you’re a salon owner, team member, or client at Togninis, Phorest has changed the booking, communication, and appointment process for the better.