Using Phorest for Client Communication

Using Phorest to Communicate Effectively

In any successful hair salon, offering a five-star service is paramount. This dedication to high-quality customer service is something that the team at [salon]718 are passionate about, and they use Phorest to achieve this. “We use it [Phorest] to keep in touch with our clients, especially with the SMS features,” explains Anechka, the salon manager. “A lot of people have their phones on them all the time. So a text message is really the quickest and the easiest way that we’ve been able to reach our clients, and they love that feature as well. Phorest helps us stay in touch with our clients regularly by giving us that SMS feature, that two-way SMS feature*, where, the stylists and myself can send a text message to the client directly, and they can reply to us directly.”

“That’s been really helpful for us as well. Anytime that we have to text a client to let them know if we are running ahead of time, if we have space, or if we’re running a little bit behind time, it’s really easy to get touch with them.”

Marlene Nunez, a Level 2 Stylist at the salon, also spoke on how this feature has been helpful in her day; “If there’s something that I don’t have time for, I’m able to move that appointment to the other stylists, and that’s how I’m able to collaborate with my team members. It’s really helped us out. It’s great that we can see who sent that last text message so we know who can follow-up with that guest as well.”

*USA-only feature currently

Phorest Touches Every Point of the Salon Experience

In a business as busy as [salon]718, the professionals working there need time to focus on what they do best; delighting their clients. Phorest streamlines the running of salons, giving the professionals working there more time in their day to spend on the salon floor. Stylist Marlene explains; “Being able to do everything from your phone, like, I wake up and the first thing I do is, I pull up Phorest, and I’m like; let me see what I have for the day. Because sometimes, they’ll [clients] book something, but I know my clients, so I’m like, automatically, ‘I’m going to add the treatments that they need because they’ve seen me in the past for treatments.’ So I am always on it, from the moment wake up, I’m like, let me just double-check Phorest and make sure everything’s good.”

This dedication to the client experience has paid off, too;

[salon]718 has a no-show rate of only 4%. That’s 80% lower than average.