This Pride Month, Phorest is celebrating our industry’s diverse LGBTQIA+ community while taking time to reflect, support, and educate ourselves on why we celebrate Pride. With this in mind, we’ve […]
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Sales & Marketing
3 min
Making Your Mother’s Day Marketing More Inclusive
In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion […]
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Sales & Marketing
3 min
Who Is Your Ideal Salon Client And Why Does It Matter?
“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause […]
Read articlePreventing Bullying in Your Salon or Spa Business
It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more […]
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Sales & Marketing
5 min
Spring Marketing Ideas for Your Salon, Clinic, or Spa
With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring […]
Read articleSharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data
Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to […]
Read articleTom Kuhn: Earning Potential in the Professional Beauty Industry
During his Main Stage talk at the 2024 Salon Owners Summit, Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry […]
Read articleTom Kuhn: The ‘Gridy’ Art of Getting Things Done
Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry – ran an excellently practical workshop at the 2024 Salon Owners […]
Read articleWorkshop Your Social Media Strategy with The Creative Society
As of 2023, over 60% of the world’s population uses social media, making it one of the most direct and cost-effective ways for business owners to reach their customers. However, […]
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