Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact
Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. If that’s not impressive […]
Read articleThe Benefits of Hiring In-House Staff for Salon Owners & Professionals
The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are […]
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Create Memorable Moments With Salon Summer Marketing Ideas
How will you ensure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for […]
Read articleThis Pride Month, Phorest is celebrating our industry’s diverse LGBTQIA+ community while taking time to reflect, support, and educate ourselves on why we celebrate Pride. With this in mind, we’ve […]
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Making Your Mother’s Day Marketing More Inclusive
In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion […]
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Who Is Your Ideal Salon Client And Why Does It Matter?
“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause […]
Read articlePreventing Bullying in Your Salon or Spa Business
It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more […]
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Spring Marketing Ideas for Your Salon, Clinic, or Spa
With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring […]
Read articleSharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data
Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to […]
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