Where leaders love to learn

The Salon Owner’s Guide to Social Media

How many times do you pick up your phone to scroll each day? According to statista.com, the average internet user spends over 17 hours per week on social media. As […]

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have […]

How This Vish Salon Boosted Buy-In With a Phased Integration

Working as a split team due to COVID restrictions might limit innovation in some salons, but at Trim Salon in Dublin, Ireland, the opposite happened. Enter Vish, an integrated colour […]

Unlock Revenue With An Intelligent Salon Integration

When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire UK. However, it could have been a logistical […]

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted […]

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re […]

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the […]

The Power of Data – How It Will Change The Course Of The Industry in 2022

The article was originally published on American Spa on Dec 8, 2021 as part of their “Wellness Trends to Watch in 2022” special report. The hottest trend in the salon […]

The Beauty Industry Has a Waste Problem; Green Circle Salons Has a Sustainable Solution

Phorest believes our industry has an important role to play in safeguarding the environment. We want to empower our salons to lead the charge. Therefore, we are proud to connect […]