Our very first edition of The Pulse in 2025 comes after a busy few weeks, especially after our 9th annual Phorest Salon Owners Summit in January! The Summit was an inspirational kickstart to the new year, and as always, it felt amazing to be surrounded by so many others who are as passionate about the industry as us.
We hope you had a wonderful holiday season and are already making this year your own.
Keep reading for insights into the latest industry updates and supports, emerging trends, Phorest news, and more.
Enjoy!
Your News Round-Up
PBA Donated $100k Worth Of Pro Tools To LA Beauty Community Impacted By California Wildfires
The Professional Beauty Association (PBA) stepped up to support beauty professionals impacted by the recent devastation caused by the California wildfires by distributing “Beauty Relief Kits” filled with essential tools and supplies to help these pros get back on their feet. With members, sponsors, and contributors pulling together to make this relief effort possible, it’s a reminder of the power of community support within the beauty industry
AAFRPS Releases 2024 Survey Results Sharing The Most Influential Trends Shaping The Beauty Industry.
The American Academy of Facial Plastic and Reconstructive Surgery’s (AAFPRS) 2024 member survey discusses the most popular surgical and non-surgical procedures, the increasing popularity of treatments to address the effects of weight-loss drugs and menopause, and the growing number of men seeking cosmetic procedures.
7 Ways Phorest Keeps You More Cyber-Secure.
Keeping client data safe is paramount, and Phorest takes cybersecurity seriously. From role-based access control and secure digital consultation forms to a GDPR-compliant marketing suite, Phorest has you covered. Integrated payment solution, PhorestPay, encrypts client card storage for added security. This commitment to security is vital for salon, spa, and clinic owners in the US and Canada looking to build trust and protect their business and clients’ sensitive information.
The Price of Progress & Profitability: A Salon Professional’s Guide to Strategic Pricing.
Strategic pricing is key to profitability and career growth for salon professionals. It’s not just about attracting clients, but attracting the right clients who value your expertise. This Salon Today article emphasizes the importance of data-driven pricing decisions, moving beyond industry noise or self-doubt. This means ensuring your pricing models support not just your bottom line, but also the career progression of your team.
How Pro Beauty Is Responding To The Latest Talk Of Tariffs
Tariffs, which are taxes on imported goods, can impact everything from product costs to supply chains. The article highlights what they are, how they will affect the industry, and how beauty businesses are adapting, from exploring new suppliers and tweaking product formulas to bringing manufacturing stateside. It’s a good reminder that the beauty world is constantly evolving, and how staying informed is key for salon and medspa owners to keep their businesses thriving!
The 12 Best Beauty Trends Of New York Fashion Week; Fall/ Winter 2025.
New York Fashion Week always sets the stage for what’s next in beauty, and the Fall/Winter 2025 shows didn’t disappoint. WhoWhatWear has rounded up the key trends, offering salon owners a valuable glimpse into upcoming client requests. Expect to see a mix of bold and subtle looks, from statement lips and eyes to innovative takes on blush and hair styling.
Article Spotlight
Phorest’s 2025 9th annual Salon Owners Summit, themed “Elevate,” and held in Dublin, Ireland was our biggest yet, with 650 attendees from Ireland, the UK, the USA, Canada, Finland, Germany, Australia, and more. This year was all about inspiring business owners and industry professionals to reach new heights, featuring a diverse range of speakers on topics; from Breaking Barriers in Black Beauty to Mastering Client Lifetime Value and Healthy Teambuilding. Attendees got a sneak peek at Phorest’s latest innovations and early access to new features.
This was a fun-filled and empowering two days filled with knowledge, insights, industry passion, and lots of laughs. Special shoutout to our sponsors; Vish, Mya, and Dermalogica for helping us make this happen!
Thank you to everyone who joined us, we were absolutely thrilled to begin 2025 with you in such an amazing way. For those that missed it, don’t worry – our 2026 dates have been announced, and Super Early Bird Tickets can be purchased here.
Read Salon Magazine’s Recap Here
Phorest News
PhorestFM Season 9!
If you haven’t seen the news already, Phorest FM is officially back for 2025!
In a short survey sent out earlier this year, we asked Phorest salons what their priorities were for 2025; ‘GROWTH’ was the number one response, globally.
This year, PhorestFM is equipped to bring that to you more than ever. Releasing an episode every second week, get ready for case studies, episodes with special guest co-hosts, live content, and bonus drops sourced directly from the community, as well as all the interviews you already love. Tune in – morning coffee in hand – to the unfiltered reality of life on the salon floor as well as discussions around the issues and struggles the industry faces,
Alex Bélisle-Springer kicked off the show’s latest season on February 3rd with Keya Neal, Founder of Kolour Kulture & Texture VS Race, on the Power Authenticity Holds for Growth & Fulfillment. Check it out and subscribe – wherever you get your podcasts!
Phorest Academy
Looking for more opportunities to grow your business? Visit Phorest Academy, where you can learn to use and make the most out of Phorest 100% online.
Register here.
Meet the Phorest team in person!
Some of our North American Team will be at a range of industry events in 2025, including Intercoiffure, The Medical Spa Show, Data Driven Salon Summit and many more. Come visit our booth and ask us anything Phorest-related, we would absolutely love to say Hi!
Thanks for reading Edition 3 of The Pulse 🌱
That’s a wrap on this quarter’s Pulse news round-up! Got questions or industry topics you’d love to see covered? Drop us a message—we’d love to hear from you.
Until next time,
Barry & the Phorest Team 🌱
