These days it seems like there is a never ending stream of new social media sites, right? Facebook, Twitter, Pinterest, Instagram, Foursquare, LinkedIn, Vine… I mean, it’s like every few months we are introduced to a new digital area that we MUST be on!
But when it comes to salon social media strategies, which of these sites are actually important? And can we just copy and paste the same message across the sites?
Well, funny enough, the answer is yes & no.
Yes: Your salon social media strategy can put out the same message across a variety of the platforms.
No: You shouldn’t just copy and paste the exact same sentences across the social sites.
And Why Is That?
Even though these social media sites do look very similar, each of them actually have a distinctive audience that digest the content in a slightly different way
With that being said, we have put together this simple, easy (and hopefully fun) SlideShare that should quickly sum up the difference between the major social media sites.
Salon Social Media
So there you have it! What do you think? Pretty straight forward right?
It really is amazing how the same kind of post can be repurposed across a wide range of sites!
Which sites do you currently use in your social media plan? Have you found one in particular to be more effective than another? We’d love to hear what you think! Either drop a comment below or tweeting us at @ThePhorestWord
Chris Brennan is our Social Media & Content Marketing Executive at Phorest Salon Software. For any and all help in this area, why not drop him a quick email at marketing@phorest.com. Let’s Grow!
