Mother’s Day is fast approaching, and while it’s obviously a day to show your unconditional love for your mother. It is also a great opportunity for you to make a lot of people very happy.
Salon Mother’s Day specials are one in a million around this time and you are probably thinking up ideas of how to make yours the offer they need. Truth is, mass marketing isn’t as effective as you may think. Targeted campaigns to your existing customers would have a greater return for your business. Adding value to an offer is a great incentive for your customers.
Why not try target existing customers by offering them a treat alongside a mother’s day promotion. Check out these salon Mother’s Day SMS & email ideas for driving more clients through your doors.
Salon Mother’s Day Text:
<Client first name>, Mothers Manicure Mayhem @beautytree- Treat her 2 a day out & stop in 4 a mum/daughter mani-pedi for only £55. Only 6 available – call 23874530
Limiting your offer “only 6 available” may also push customers to snap up the offer before they are gone. Email and Facebook campaigns could run the exact same way
Salon Mother’s Day Email Header:
Treat your mother by treating yourself this mother’s day!
Another idea is to target men. Much like every special event throughout the year, we are hopeless and often desperately (or even lazily) looking for a quick solution. More often than not, we need to be told what to do. So why not do this in an SMS.
Salon Mother’s Day Text:
<Client first name>, Avoid the mothers day panic and treat your mum to a thoughtful pamper package & gift vouchers from Beauty Tree. Limited Stick, Call now – 23874530
Thanks for reading.
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