Where leaders love to learn

Welcome To Edition 2 Of The Pulse

We know how challenging this can be, and we’re dedicated to helping bring about change. We marched in solidarity with you outside Leinster House in October, and will continue to […]

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name […]

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that […]

Expanding to a Second Location: How to Know When Your Salon Business is Ready

Opening a new location is a major goal for many business owners in the professional hair and beauty industry. Expanding your business, some believe, represents success. It signifies opportunity and […]

Celebrating Success with the 2024 Phorest Client Experience Awards

At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client […]

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are […]

Growth Lessons From the Award-Winning Hott Salons in New York

We spoke to Lia Hakim, a multi-salon owner, the founder of award-winning Hott Salons in New York and a member of the global Phorest community. Lia is a business leader […]

Using AI and Smart Features in Phorest to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, […]

How To Price Your Salon’s Services at a Premium Level

In today’s economy, running a successful salon, spa, or clinic can be difficult. From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of […]