6 min
Phorest’s Guide to the Art of Salon Photography
The hair and beauty industry thrives on visual storytelling. Our services promote not only self-care but also self-expression. Whether through a striking hair transformation, fresh nails, or skincare that leaves […]
Read articleHow to Defend Your Salon Against Fraudulent Chargebacks
Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to […]
Read articleThe 5 Questions You Really Need to Ask Before Investing in a Salon App
With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for […]
Read articlePhorestGo 2.0 – Your Feedback Put Into Action
In June this year, we launched PhorestGo 2.0 as part of the Phorest Summer Collection. The project to rebuild the beloved PhorestGo app began 18 months prior to that, and […]
Read articleHow to Manage Your Salon’s Online Reputation & Reviews
According to research carried out here at Phorest in 2022, 48% of people now research online before choosing a salon to visit, so it’s clear that having a good online […]
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Payday Marketing; Your Salon’s Secret Revenue-Booster
When people get paid, they are 11X more likely to go on a shopping trip, making payday one of the best times of the month to ramp up your marketing […]
Read articleElevate Your Salon Business at the Annual Salon Owners Summit
Do you have plans in January? We do, and you’re invited. Phorest is hosting our 8th annual Salon Owners Summit on January 7th and 8th, 2024, in Dublin, Ireland. The […]
Read article5 Ways You Can Use Video Marketing To Promote Your Salon
In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise […]
Read articleCreating a Menopause-Friendly Salon Space: Our Top Tips
With many countries across the world experiencing an ageing population, now more than ever it’s important to understand how to service clients who are experiencing the effects of menopause or […]
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