Where leaders love to learn

Why Do I Need an App if I Already Have a Website?

Lets all take the time to welcome Emma Farrell to the Phorest Team… WELCOME! Emma takes us through the difference and advantages of having an app instead of just browsing […]

Being Educated Just Isn't Enough for Therapists or Stylists in the Information Age

Margaret Kelly of Nu Essence talks candidly about what clients expect and why there’s no escaping the need for constantly building knowledge and not relying only on qualifications. I want […]

Using Facebook Reviews to Increase Referrals

The Phorest training and marketing teams get asked a lot about Facebook referrals. This is a tricky one! Facebook is all about your network right? The more people who like […]

Only 20% (If Even) of Your Facebook Fans are Seeing Your Page Updates

Yes you read the title correctly. If you have 500 Facebook ‘likes’ on your salon’s business page chances are, if you’re lucky, 100 people will see an update at any […]

Salon Owner Guest Special: How Sue Carter Created her Online ‘Image’

Salon owner Sue Carter is no stranger to success. Her salon ‘Image’ based in Ipswich is going from strength-to-strength and has won many awards over its 12 years in business. […]

The Daily Deal – an Effective Way to Damage Your Brand and Deplete Your Profit

Daily deals – a temptation that many salons have and will give into. It seems like an easy and effective way to get new clients through the door. Thousands of […]

How To More Than Double Your Salon Turnover … Without A Single New Client!

That’s quite a claim I make in the title, isn’t it, but as you’re about to discover… it’s true! Let’s start proving it by establishing that there are only 4 ways […]

The 8 Commandments of Impeccable Client Management

Like any business, your clients are what keep your business going through good times and bad. While some may be painful to deal with, you can’t afford to lose a […]

A 20 Day Plan to Run a Successful Make-up Promotion in Your Salon

It’s easy – all you have to do is run a successful make-up promotion in the comfort of your own salon to earn £2000 + in an evening. How? A […]