Where leaders love to learn

ANNOUCEMENT: Launching the Phorest Client Experience Award

When it comes to marketing, one of the main points everyone always tries to get across is that they are the very best! The problem is, who wants to hear you […]

ANNOUNCEMENT: The Keynote Speaker for the Salon Owners Summit 2016 is…

For 9 years, we have been asking John DiJulius to come to Ireland or the UK to host an event with Phorest. Well, it’s finally happening. John is a best-selling author and […]

How To Create & Promote Unparalleled Salon Client Testimonials

Word of mouth is still the absolute greatest way to acquire new and potential clients. But how can we control that word of mouth and make sure it reaches the […]

Don't Just Rent Fans On Social Media. Build YOUR Salon Email List Now

Over the past decade, social media has completely revolutionised every facet of business. Now companies of any size can start to build a fanbase from scratch. This has been particularly […]

So What's The Difference Between Salon Advertising & Marketing?

Marketing & Advertising: Two crucial aspects to the success of any business in any industry. But it is amazing how many entrepreneurs and salon owners actually get these two terms […]

Phorest’s Guide To Taking The Perfect Salon Photos

Over the past few years or so, clients have started finding new ways to discover your salon. The days of phone books are gone and people are now using Google […]

Salon Ideas For Unusual April Holidays

Last month, we decided to put together a list of the more unusual holidays for the month of March. Since that release, we were asked if we could do the […]

Don't Let Business Problems Overwhelm Your Salon's Success – Simon Lotinga GUEST POST

If almost 20 years as a mentor, coach and consultant to salon owners has taught me anything, it’s that salon owners (enjoying long-term success) share one key attitude. This attitude […]

VIDEO: A 2 Minute Chin-wag About Salon Reviews in the Online World

  When it comes to people posting salon reviews online, you have to accept the reality that most of it isn’t controllable. While that may seem like a scary thought, it […]