Where leaders love to learn

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While […]

Fun Marketing Ideas For Your Salon’s First IGTV Video

By definition, IGTV is a standalone app that allows long-form video content to be published on Instagram (although basic functionality is also available within the Instagram app and website). And […]

Everything Your Salon Needs To Know About Instagram’s IGTV App

Not too long ago, Instagram launched a new app and experience, redefining once again, how we connect with our audiences. A bit of context: Instagram started out as a photo sharing […]

Get Set Up With Online Bookings Before You Get So Busy You Can’t

“I need a serious haircut, but I didn’t get the time to book myself in for one. With work, kids and everything else in between, I just don’t think of […]

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and working at […]

Christina Kreitel To Speak At The Salon Owners Summit 2019!

Concretely, what is a brand? How do you build one? In Marty Neumeier’s book ‘The Brand Gap,’ a brand, by definition, is “[multiple people’s] gut feeling about a product, service, or company.” […]

Salon Reception Areas Need To Be Rethought Of… But Why?

Lately, I have been on a mission to revolutionise my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn […]

Phorest FM On Spotify & Nominated At The Podcast Awards People’s Choice 2018!

To think that Phorest FM has gone from being a simple idea when Killian and I were frantically trying to calm our nerves while recording the first few episodes to […]

Hiring Salon Staff: Tips For Finding The Very Best

Successful hires rarely come from going through the process under pressure. Looking out for salon staff that could fit your culture should always be at the back of your mind […]