Where leaders love to learn

Who’s Your Bernie? Attracting The Right Clients To Your Salon

We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and […]

Enter To Win Our Latest Phorest Blog Sweepstakes Bundle!

After a month break, out Phorest Blog sweepstakes are back and better than ever! This month, you’re in with a chance to please everyone: your team, your clients and yourself! […]

How To Deal With Bullying & Harassment In The Salon Or Spa

Preface by Zoé Bélisle-Springer, Digital Content Editor Most of our ideas for blog posts and podcast episodes come from our readers. Sometimes we get them through emails and suggestions, other […]

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While […]

Fun Marketing Ideas For Your Salon’s First IGTV Video

By definition, IGTV is a standalone app that allows long-form video content to be published on Instagram (although basic functionality is also available within the Instagram app and website). And […]

Everything Your Salon Needs To Know About Instagram’s IGTV App

Not too long ago, Instagram launched a new app and experience, redefining once again, how we connect with our audiences. A bit of context: Instagram started out as a photo sharing […]

Get Set Up With Online Bookings Before You Get So Busy You Can’t

“I need a serious haircut, but I didn’t get the time to book myself in for one. With work, kids and everything else in between, I just don’t think of […]

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and working at […]

Christina Kreitel To Speak At The Salon Owners Summit 2019!

Concretely, what is a brand? How do you build one? In Marty Neumeier’s book ‘The Brand Gap,’ a brand, by definition, is “[multiple people’s] gut feeling about a product, service, or company.” […]