Category: Sales & Marketing

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted […]

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this […]

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the […]

Why You’ll Want To (And How You Can) Maximise Every Client Visit In 2021

Despite it being as trying as a year can be, 2020 has shown the industry’s resilience and given salon owners worldwide new strategies and tactics to look at their business. […]

Financial Help, New Income Ideas & Salvaging Your Christmas Rush This November

A Letter to Salon Owners facing a second COVID-19 Lockdown I hope you, your family and your business are doing okay through this very strange time. I wanted to reach […]

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with […]

The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health […]

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will […]

Stimulating Salon Income In A Time Of Social Distancing

There is no doubt that we are in a different place than we were in February 2020, with many of us having to close our business doors due to health […]