Category: Sales & Marketing

Enough Is Enough: When It’s Okay To Fire A Bad Salon Customer

In the professional hair and beauty industry, salons and spas are often seen as sanctuaries of peace and tranquillity where clients visit to sit back, relax, and indulge in a […]

5 Concrete Ways to ‘End It’ With Salon No-Shows

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to […]

Unleash Spooktacular Revenue Boosters: Halloween-Themed Promotions and More

Halloween is nearly here, meaning it’s the perfect time for salons to brew up some wickedly good revenue-boosting strategies.  Don’t be afraid to get creative with Halloween-themed promotions, campaigns, and […]

The 5 Questions You Really Need to Ask Before Investing in a Salon App

With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for […]

How to Manage Your Salon’s Online Reputation & Reviews

According to research carried out here at Phorest in 2022, 48% of people now research online before choosing a salon to visit, so it’s clear that having a good online […]

Payday Marketing; Your Salon’s Secret Revenue-Booster

When people get paid, they are 11X more likely to go on a shopping trip, making payday one of the best times of the month to ramp up your marketing […]

5 Ways You Can Use Video Marketing To Promote Your Salon

In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise […]

Creating a Menopause-Friendly Salon Space: Our Top Tips

With many countries across the world experiencing an ageing population, now more than ever it’s important to understand how to service clients who are experiencing the effects of menopause or […]

The Phorest Ads Manager: What Makes it So Special?

An industry-first innovation and revolutionary marketing tool, the Phorest Ads Manager might just be your new best friend! Say goodbye to the guesswork of social media advertising. Phorest lets you […]