Category: Sales & Marketing

Phorest Client Experience Award 2016: Your Clients Love You!

Like Kool & The Gang would sing in the 80s, let’s “celebrate good times” because “there’s a party goin’ on right here, a celebration to last throughout the years!” Yes, […]

How Retail Display Influences Impulsive Salon Purchases

Have you ever walked out with retail products and an expensive bill in your hands, wondering how in the world that happened? Well, studies find that we’re predictable, hence easily […]

3 Tips To Considerably Reduce Salon Email Mistakes

We’ll all been in that position when the undoable has been done. At that exact moment we hit send on the email we’ve been carefully putting together, we realise something […]

Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name […]

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or […]

Do You Know Your Top Salon Referral Clients?

Some say the best type of marketing is marketing that doesn’t feel like it. It makes the people feel like they’re part of a project. A salon referral, when you […]

The Top 3 Salon Misconceptions About Selling Retail

If selling is truly an art that needs to be learned, then selling a product to a customer shouldn’t be a performance. Avoid these top three salon misconceptions when pitching to […]

Salon Email Autoresponders: Are You Doing It Wrong?

When used appropriately, salon email autoresponders are a great tool that keeps your clients informed freeing up time for you to look after appointments, manage stock or whatever it is […]

Why The Olympics Are The Best Salon Campaign Opportunity This Year

You are looking for the next best salon campaign opportunity. Something to hook an offer on that will get your clients booking in and spending more. Why not go for gold […]