Category: Sales & Marketing

Should You Throw A Salon Open House?

Whether you’ve just opened your doors or you’ve been around for years, it’s always nice to drop your local community a little reminder that your business is right around the […]

15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing […]

March Salon Marketing Ideas To Please All Clients & Tastes

I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome spring. […]

Coffee For Lunch | Interview With Salon Owner Lynda Tarpey

What makes a salon, a winning salon? How does one manage retail, customer service and care altogether in a perfect balance? These were questions we had for Lynda Tarpey, director […]

Two Leading Salon Owners Set The Record Straight About Clients And Valentine’s Day

You’ve heard it before. “Oh dear, Valentine’s Day huh? More like Hallmark Day! If it’s not Christmas, it’s Mother’s Day, or Father’s Day. It’s never ending!”. Talking about the virtues of […]

How To Easily Review 12 Months Of Salon Marketing Efforts

Now that 2017 has officially kicked off, you’re probably thinking “out with the old, in with the new.” Don’t just yet! Before waving goodbye to 2016, I urge you to review […]

How You Can Get 1,200 Salon Customers To Hate You (And Not Even Know About It)

I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they […]

Real Life Salon Customer Complaints: The Weird, the Mean & The Plain Hilarious

Every salon has a few: the kind of clients that are awkward to deal with, or maybe the ones who pass remarks about you without thinking about your feelings. Nonetheless, […]

The Best Holiday Send Times For Salon Email Campaigns

As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brennan once wrote […]