Category: Sales & Marketing

Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then […]

Congratulations To All Phorest Client Experience Award 2017 Recipients!

Back in 2015, we decided to create the Client Experience Award as a tangible display of the consistent dedication required to provide your clients with a five-star experience. It’s that […]

25 Reasons That Will Make You Value Rebooking Clients

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the […]

7 Ways To Help Your Clients Spend More… More Often!

Guest Article by Simon Lotinga, Belief Change Specialist When you decide to focus your attention on your existing clients, most times it’s for two main reasons: get them to visit […]

What Types Of Salon Loyalty Programs Actually Add Value?

Guest Article by Justin Fiddy, Business Development Grow Team at Phorest Salon Software We’ve expressed this thought before, but salons and spas are nothing alike coffee shops… so why are […]

Salon Staff: Why You Need To Hire a Duck

Ducks. Graceful creatures that gently glide across tranquil waters. The funny thing about them though is that nobody sees the hard work done below the water’s surface. Phorest’s customer service crush, […]

Marketing To Mature Hair And Beauty Clients In The Digital Age

I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods […]

Providing Access To Salon & Spa Services For Clients With Disabilities

You want more business and loyal customers, but are you making it easy and welcoming for those with a disability to come to you? To put it another way, would […]

The Ins And Outs Of Selling More Retail

Let’s talk about Lisa, an award-winning stylist in a hair salon in Birmingham. She is passionate about hair, but there’s an elephant in the room. She hates selling retail because she […]