Category: Sales & Marketing

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them […]

Try This ‘Quiet Day Plan’ To Drive Bookings To Your Salon

Driving clients to your salon on quiet days or after someone cancels an appointment on short notice can often prove to be difficult. In those cases, you’ll find that having […]

3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

As I was trawling the internet to see what salons and spas had begun to promote for Mother’s Day, I stumbled upon this great caption: “You know you have reached that […]

Top Salon Lighting Tips To Complement Your Interior Design

There’s no way around it: salon lighting can make or break your interior design on top of throwing off existing and potential clients. When well thought-out, however, it can enhance […]

How To Use GDPR To Build Trust And Show Clients You Care

The General Data Protection Regulation (GDPR) law came into effect in the EU on May 25th 2018; a regulation that put consumers’ data protection to the forefront and made way […]

The Very First Steps To Successful Salon Marketing Strategies

It’s all good and well to know the difference between traditional and digital marketing, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can […]

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February […]

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job […]

Tipps und Tricks für erfolgreicheren Produktverkauf

Gastbeitrag von Caroline Quinlan, Trainer & Beauty-Industrie Expertin Lasst uns einen Blick auf Lisa werfen: eine preisgekrönte Stylistin aus einem Friseursalon in Birmingham. Sie ist zweifellos ein Profi im Thema […]