Category: Brand & PR

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While […]

Salon Branding: What Does Your Business Mean To Clients?

Let’s talk about your salon branding. When you think about a company like Apple, what comes to your mind? Even if you don’t own an Apple product or know too much about […]

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job […]

5 Ways A Brand New Salon Or Spa Can Look Established

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then […]

Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then […]

Should You Throw A Salon Open House?

Whether you’ve just opened your doors or you’ve been around for years, it’s always nice to drop your local community a little reminder that your business is right around the […]

How You Can Get 1,200 Salon Customers To Hate You (And Not Even Know About It)

I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they […]

Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name […]

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or […]